For Supporters: How we use your information
How we Use Your Information
- We store your information securely
- We always confirm and send a thank you if you have made a donation
- We store only the information required for our work
- We do not purchase personal details from third parties
- We do not swap or sell your personal information
Where we get it from
- If you have made a donation to us previously
- If you have responded to a campaign, call to action or purchased a product from us
- If you have received support or services from us and have indicated to us that you are happy to be contacted by us
We are continuously in contact with people across Buckinghamshire and Milton Keynes in the course of delivering our services. Occasionally, people will pass on the details of someone who they think might be interested in supporting us and we will then contact him or her. We will usually confirm the name or source of the referral when we make first contact.
- Please note that we do not purchase contact information from third parties. The data that we process comes directly as a result of our work and is either directly or indirectly supplied as indicated above (or is in the public domain, as described below).
- Note also that BucksVision will not swap or sell your data with any third parties.
What we do with your information
Say thank you and ask for your support
We want to make sure you know that we received your donation and are grateful for your support, so we will always send you a “thank you” letter or message in response to your donation.
To help you understand how your donation will be spent, we will also include some information about the impact of our work and how your contribution helps us support people affected by sight loss in our local area. This is usually in the form of an information update or our quarterly newsletter. Our quarterly newsletter is the primary way that we communicate with our supporters and is sent out by post every 3 months.
From time to time we will ask for further donations or support to help our work making every day better for local people with sight loss.
Claim Gift Aid
Gift Aid is a UK Government scheme that allows charities to reclaim the basic rate tax back from HM Revenues and Customs on donations you make.
Once you have indicated to us that you’re happy for us to claim Gift Aid on your behalf and that you pay sufficient Income Tax and/or Capital Gains Tax in that particular financial year, we will reclaim this money at no extra cost to you thereby increasing the value of your donation.
More information is available at https://www.gov.uk/donating-to-charity/gift-aid.
Make the most of our fundraising and engagement activities
We have a duty to make sure that we’re spending your donations wisely, and that means doing some research and analysis to inform our decisions. We want to send the most effective messages that we can in the most efficient way possible, so in order to work out who to contact, what to say and when to get in touch, we carry out the following activity:
Prospect research – we will use the information in the public domain to help us identify people among our supporters who are able to support at a higher level, using publicly available records such as ‘rich lists’ and local news articles. We use this information to invite potential supporters to events which may be of interest to them and recruit celebrity ambassadors.
The database that we keep our supporter information is held securely within our IT network and is not sold to or traded with other organisations, whether charities or commercial businesses.
You can ask us at any time to provide you with a copy of the information we hold about you, including where and how we obtained it, why we are keeping it and what we are using it for. This is called a “subject access request” and you can make one by contacting our Data Protection Officer (who is our Chief Executive) using the following details:
Data Protection Officer
We may need to ask you to provide copies of identity documents to make sure that we are releasing your information to the right person.
If you decide you no longer want to hear about our news, events, or activities, you can ask us to stop contacting you by calling 01296 487 556 or writing to us at the above address, or by emailing us, firstname.lastname@example.org.
You can also do this via the Fundraising Preference Service.
We may not be able to completely delete all of your information from our systems, as there are some records we must keep for legal and regulatory requirements. These include Gift Aid records, sales records, case files from our care and support services, “do not call” lists and complaint files. If you would like to know more about how and why we keep your information, you can ask us for more details by contacting our Administrator using the addresses provided above.
If you have a comment, concern or complaint about the way your personal information has been used, please let us know so that we can make things right.